White Rock Brewery came to us with an exciting opportunity to brand their very first lager. Of which they want to compete with a lager monopoly that has plagued Guernsey for years.
The name "Outboard" was pitched and we came up with this clean negative space approach. An outboard is a style of boat engine so we used a propeller as our muse.
Outboard is a Premium Craft Lager ready to,
"Make Waves in the Lager Market in Guernsey"